Lifelong learning not only keeps the mind active, it adds to your skill set creating a new you with every book you read. These books are in my private library and have helped me immensely. I highly recommend that you have them in your library, too.
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The On-Purpose Person & The On-Purpose Business
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Kevin McCarthy
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How to Win Friends and Influence People
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Dale Carnegie
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Selling the Invisible
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Harry Beckwith
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How to Master the Art of Selling
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Tom Hopkins
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Positioning: The Battle for Your Mind & Marketing Warfare
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Al Ries & Jack Trout
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The Sales Bible & Customer Satisfaction is Worthless, Customer
Loyalty is Priceless
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Jeffrey Gitomer
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Dig Your Well Before You're Thirsty
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Harvey Mackay
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The Plus 10% Game
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Mark Rosenberger
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A Whack on the Side of the Head
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Roger von Oech
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The Greatest Salesman in the World, Spellbinders Gift…or any other of Og's
books, for that matter
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Og Mandino
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Lake Wobegon Days, Leaving Home…or any of Garrison's Lake Wobegon
tapes or CDs, for plain old fashioned fun
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Garrison Keillor
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The Power of Positive Thinking…or any other of Dr. Peale's books,
for that matter
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Norman Vincent Peale
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Essence Marketing™…Don't Sell What You Deliver!
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Charles S. Stuart
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