"What do you do for work?" I'm often asked that question--and my honest answer is "Nothing!" Why? Because what I get paid to do isn't work--it is joy! Seeing eyes light up in an audience is a joy--hearing about the changes people made because of their experience with me, changes that improve their life in a substantial way is a joy--knowing that the person who "hires" me is applauded for their decision is a joy--having the chance to share insights with people eagerly seeking a better way to go to market is a joy. No--what I do isn't work--it is joy. And, oh yeah--I get paid for it, too. Now that is pure joy!

    "What kind of programs do you offer?" Clients have paid me to present more than 200 programs since I began speaking professionally over 10 years ago and I've found that I'm at my best speaking when two conditions exist. First, when the client's need involves anything to do with marketing or sales; and second, when the program length is 2 to 4 hours long.

    Here are some topics that can be used to build a unique program around.

    "Are you a motivational speaker?" Yes…and no. In the professional speaking industry there is a category for motivational speaking and you'll find that I'm not listed there. Not because I'm not motivational--a professional speaker can't make a living without being motivational regardless of their topic--but because I focus my energy into the world of Essence Marketing©. Call any of the clients I've served and ask them if I'm motivational--I'll trust their words to answer that question.

    "Do you use the same content every time?" No. Each program is customized to focus on the key, even critical, issues facing the client. These issues are discovered through in-depth research I conduct including a series of 5 to 10 45-minute long telephone interviews with the client's leadership and likely participants in the program.

    "What does it cost to have Charlie speak to my group?" Less than you think. For single engagements the investment for the client is $5,000 plus related expenses. This investment includes several added benefits--benefits that many other speakers don't offer.
Here are some of Charlie's added benefits:

• The appropriate length for the best result. Charlie will prepare and present a customized program from a 45-minute keynote speech to a 4-hour long, half-day seminar. The optimum length is 3 to 4 hours. Many speakers charge more for longer programs--Charlie's fee is the same whether the program is an hour or a half-day.
  
  

• Arrive early & stay late. Charlie will arrive well before the scheduled program--usually the day before--and stay until he's no longer needed--usually the day after the program. This means the client doesn't have to worry about Charlie being on-time or that Charlie will "rush" to leave. While he's there, you get all of Charlie's time and attention.
  
  

• Pick Charlie's brain. Because Charlie is onsite early and stays late, the client can take advantage of his presence and preparation by making Charlie available for one-on-one consulting with individuals or for indepth discussions with management. This means that the client will receive a day of Charlie's consulting time--a $2,500 value--as an added value.
  
  

• Customized handouts. Each participant will receive, included in the client's investment, a handout customized to the content for the program and the client. The handout allows the participant to take notes, follow along, and refer back in the weeks to follow to recapture ideas and insights. Often these handouts cost the client up to $3 each--so a savings of several hundred dollars is realized when Charlie is engaged.
  
  

• PowerPoint slide show. A colorful, impactful slide show is included in the investment. Charlie's creative use of this visual enhancement tool means a higher audience involvement, longer retention and more fun for the participants. In addition, Charlie provides his own projector saving the client up to $500 in rental fees.
  
  

• Books included. 20 copies of Charlie's book Essence Marketing© are included in the client's investment--and can be used for gifts for key attendees, door prizes, or any way the client desires. This represents an additional $500 in value for the client.
  
  

• Product discount. Participants at the program can purchase any of Charlie's products and save 25% off the standard price.
  
  

• Post-program follow-up. Participants will be encouraged to contact Charlie after the program with their questions, comments and ideas--at no additional cost to the client. This means a potential added value for 10 contacts of a $1,000 or more in consulting time the client will receive.

    "What about multiple engagements?" Multiple programs deserve a volume discount--so contact Charlie directly to talk about the potential for additional savings when booking him for more than one program.

    "How do I get in touch with Charlie about booking him?" It's simple. Just click on the How to book Charlie button and send him an email or give Charlie a call.

Essence Marketing© …Don't Sell What You Deliver!
Building Relationships that Build Your Business!

Successful companies are laser-focused on their best targets for new, profitable business. They also know the "Teddy Bear" issues facing their prospects. Plus, they know what makes them special & different, and how to express it quickly and effectively, with Einstein-like clarity. Finally, they know what questions they'll be facing and how to answer them, winning their own personal Jeopardy game. Learn these four critical concepts and you will be well down the path of relationship success.

Relationship Marketing
How to Build Your Business by Building Relationships!

This is an introduction to relationship marketing that covers the concepts, strategies, targets, tools and techniques needed to build a successful relationship marketing process. Learn about positioning, D.W.I.T., How to Lead with Servant Marketing, Why the Customer is Always Right, the 4-Step Marketing Plan, Stealth Marketing, the Key Elements of Your Sale, and much, much more.

Customer Marketing
How to Increase Business with Your Existing Customer Base!

Two-thirds of new business should come from your existing customer base. Are you getting your share? This practical, content filled program shows you how to build relationships that strengthen customer loyalty, increase your existing customer revenues, and build new business through customer referrals.

Building Relationships with Prospects!
How to Target, Contact and Build Relationships with Potential Customers!

Starting with your target prospect profile, Charlie leads the group through a focused process that results in a list of names of targets, in order of priority. Next, Charlie shows how to build referral relationships from scratch, avoid cold-call contacting, and find all the time you need for relationship building with prospects.

Referral Sources
The Key to Long-Term Relationship Marketing Success!

Who do you already know, and how can they help you? Who do you need to know, and how can they refer you to their friends? Charlie answers these and other questions in this creative approach to relationship building with referral sources. Word-of-mouth is the strongest form of advertising, and Charlie shows you how to build your own word-of-mouth advertising agency.

Targeting
The People Who Can Benefit You, Your Career, and Your Company!

Learn the three types of people you need to build relationships with--customers, prospects and referral sources--and how to target your efforts on those who can benefit you. This program will explain the nature of each of these three groups and how you can use that nature to leverage your relationship. Also, each participant will leave with their own list of targets and specific ideas to use for developing relationships that matter--to you, your career and company.

Staying in Touch
Communication Ideas that Work for You!

Charlie will show you how letters, articles, newsletters, postcards, e-mail, seminars, marketing meals, and other ideas can be used right now, for low-cost, and by anyone--to build fast, lasting relationships. Each person will leave with samples to copy and hands-on experience to use.

Words That Work
What to Say, and How to Say It!

Charlie shows you how to use scripts to build fast relationships, probe for customer needs, and answer the key questions you know are going to be asked--What do you do for work? W.I.I.F.M.? Price? Service? Quality? People? You will also learn F.O.R.G.E., Assumptive Alternative Choice, Learning to Listen, Shaking Hands, using the telephone to enhance relationships and get appointments, and much, much more. Each individual will role-play these techniques with many using video replay to show their improvement.

Why Me?
What Makes Me & My Company Special & Different!

What are my marketing strengths, and how can I express them to leverage my position? How can I connect my unique strengths to the prospect's W.I.I.F.M. question? What about my competition? Who are they? What are their strengths & weaknesses? How can I align my strengths to build an advantage? These are the questions that will be explored. Knowing your company's unique benefits and how they enhance T.H.E. $ is vital to success. Incredible, Awesome, Amazing

Customer Service
How to Leverage Awesome Customer Service into New Business!

Charlie will show you how to move beyond serving the customer to turning the customer service opportunity into a significant element in relationship marketing success. All areas of the company impact customer service, and all areas work to build, or destroy, the customer relationship. Learn creative ideas for getting your everyday customer to think well of you.